Why Justice Consulting?

Justice Consulting was born out of Chinchilla-Justice, an active real estate investment company. I, Liz Justice, realized that I relied on Google to solve most of my problems, so I knew that sellers would be doing the same thing. I studied all the Google Ads material I could find, and none of it related to real estate investing. And what's more, Google is set up for people selling goods and services, so it's smart features often don't work for investors. I learned from spending thousands of my own dollars on experiments and trial by fire the do's and don'ts of using Google Ads. When you hire me, you are hiring someone who has been in your shoes and knows what you need to know to be successful.

Should I get training or management?

This is very dependent on your current situation and your long term goals. Training can save you money in the long run as you will not have to pay management fees if you are running your ads yourself. Learning how to use Google Ads can be beneficial when looking to hire a management company as well. When you don't have experience with Google Ads, a salesman can more easily dazzle you, but as you gain experience you'll learn what questions to ask to properly vet a management company.

On the other hand, there are many reasons why hiring a manager makes more sense than training. If you are spending your time generating more revenue than what you are paying in management fees, it makes sense to hire me as a manager and leverage my expertise. If you are intimidated by technology and want to be hands off, management is the obvious solution. If you want to get results without the learning curve and intend to always use a manager, then it doesn't make sense to invest in training.

What is a good monthly budget?

A minimum monthly budget is very dependent on where you are advertising. If you are advertising to a less populous but highly competitive city, you will need to spend a lot more than if you are advertising to a more populous and less competitive city. In general, I recommend a minimum daily budget of $30, so $900 per month with a goal to eventually increase to at least $100 per day, depending on the lead volume you desire.

How much do leads cost?

The cost per lead can vary greatly. There are expensive keywords and cheap keywords. There are keywords that are more frequently used by tire kickers, and there are keywords that are more likely to be used by people ready to sell. The quality of your keywords, the quality of your ads, your location and many other things play a large role in lead cost. You should also be constantly improving your ads and driving that cost down. A successful campaign in an average city will get leads for an average of $50 or less per lead.

If I manage my own ads, how much time do I need to invest?

At first, you will spend more time on your Ads and should look at them every day. Eventually you can spend as little as one hour a week. Once you are comfortable with the user interface, you can set up a full campaign with keywords and ads in about an hour.

Do I need a good website?

No, you don't need a good website, but you should have a good website. The quality of your website will actually help you get clicks for cheaper and lead to more conversions (form submissions or phone calls).

How do I sign up?

Contact me at liz@justiceholdings.com or 512-402-2029